Is Superbowl 44 going to be the biggest Superbowl yet?

With 2 teams that started out undefeated and went 13-0 in the regular season. Also being New Orleans first Superbowl! With all that they've been through. My question is do you guys think this is the most anticipated Superbowl to date? Do you there will be more viewers than the 97.5 million that watched Superbowl 42?